Cool Self Defense 

The “Cool Self Defense” pamphlet is meant to reimagine the way we view and learn self-defense. Generally, most self-defense pamphlets are visually uninteresting and frightening; many people, particularly women, are uninterested in taking self-defense courses for this reason. Looking for a way to mend this, I created the “Cool Self Defense” pamphlet which uses pop-culture icons to teach self-defense. This method is effective because these characters and moves are already ingrained in the public’s minds and thus, we can remember these self-defense moves under pressure more easily. Further, the pamphlet makes self-defense look fun and exciting, encouraging women to participate in an actual class.

I illustrated the imagery in the pamphlet and formatted it with accordion folds.